Instagram is one of the most accessed social media in Indonesia. According to research data published by Napoleon Cat, Instagram users currently reached 69.2 million (69.270.000) users in Indonesia during the January-May 2022 period. This figure continues to rise month to month.
Especially since the work-from-home (WFH) policy was implemented in early 2020 amid the Covid-19 pandemic. A large number of Instagram users in Indonesia make this photo sharing platform the right tool to attract customers. Especially if the business is conducted online.
Instagram can be a strategic place to promote products and build relationships with customers. You can use an Instagram Business account to make it easier for you to start a business and interact with customers. You don't have to worry about creating a business Instagram account because it turns out to be a really easy and practical way.
What is business Instagram ?
Business Instagram is created specifically for business purposes, the features offered are different from personal Instagram accounts. Thanks to Instagram Business, you can reach customers more easily and promote them.
Therefore, for those of you who own a business or start a new business, you should have a dedicated Instagram business account. To optimize your business marketing. Instagram Business has features that can make it easier for you to process customer data
Such as content and event information. There is also a "button" that can be forwarded specifically to your email address or business contact number. Then the question is: How to create an Instagram Business account? Here, Qoala explains how to create an Instagram Business account to optimize your business.
How to Create a Business Instagram Account
Overall, how to create an Instagram Business is not difficult, you can have an Instagram Business account with just a few steps. But before you create a business-only account, make sure you have a personal Instagram account, okay! If you already have a personal Instagram account, just take a look below on how to create an Instagram Business account:
1. Using an existing account
The first way to create a business Instagram account is to log into the Instagram account you had before. Login to the account by entering the Username and Password as usual. After logging into Instagram, click on the profile section.
2. Go to Settings Page
Next, click the Settings page or Settings. This menu is in the top right corner of your profile page. Then after entering the Settings page, click on the Account option. The next step to create an Instagram Business account is to click on Switch to Professional Account at the bottom.
3. Select the Business Category
In the next step, you will be asked to specify the type of profile to use. There will be two options, Creator and Business. Creator's Choice is for people who create content on Instagram like Influencers, Artists or Bloggers. Business is designed for specific companies, brands or brands. Next, select the Business option as your purpose for creating a business Instagram account is product marketing.
Next, select the business category you are running. There are several business category options you can use, such as Local Business, Personal Blog, Product/Service, Art, Musician/Group and many more. You can also type appropriate business category keywords directly into the Search column. If you selected it, click Next.
4. Fill in the Communication and Business Category
In the next step, you will enter the person review page. On this page you need to fill in some missing data such as phone number, email address and business location. This is necessary to make it easier for potential customers to contact your business to process transactions.
5. Link Account to Facebook Page (Optional)
In the next step, you will be asked to link your Instagram Business profile to your old Facebook Page. The purpose of this link is to automate posts on your Facebook page every time you update content on your business Instagram account.
However, this step is optional. If you do not have a Facebook Page, you can click Connect to Facebook. By choosing this option, you will not automatically link these two social media platforms.
6. Complete the entire Profile Section
Next, how to create an attractive Instagram Business account is to complete all parts of the profile. Fill in the data according to the business you run. Don't forget to include your name, username, website address (if applicable)
Your bio and of course a profile photo so your business will be more credible. Try to fill this profile page as completely as possible and avoid typos so potential customers can get to know your business better.
Features in Instagram Business
As mentioned earlier, Business Instagram accounts have different features than personal Instagram accounts. The features in the Instagram Business account are commercial, so you can reach customers more easily, increase brand awareness and take action.
Before you can optimize your Instagram Business account, you must first understand its features. The following are the Instagram Business features you should know.
1. Detailed Business Category Information
The first Instagram Business feature that differs from a personal Instagram account is detailed business category information. Details for this business category are located just below your business name when viewed on the Instagram Business account profile page.
You can help visitors get to know your business better by using detailed information about this business category to view your business type. There are many job category options to choose from
- Music
- Tour & Travel
- Beauty
- Agency
- Design
- Retail Business
- Fashion
- Finance
2. Contact and Email button
The difference between the features of a Business Instagram account and a personal Instagram also lies in the contact and email buttons on the profile page. This privilege is what you get if you use an Instagram Business account.
The presence of these two buttons can make it easier for customers to reach your business. This contact and email button feature can take customers directly to the search screen on their mobile phone so they can easily contact your business, then connect via email and offer the option to open Maps showing your business location.
3. Instagram Stats
Another advantage that Instagram Business has over a regular personal Instagram account is the Insights feature. This feature is a data analytics tool that shows every activity on your account page. With this feature, you can clearly see the job performance.
Beginning with profile visitor demographics, interactions on content, down to favorite times in your account. The data available through Instagram Business Insights is very different from a personal
Instagram account, where you can usually only see the number of followers, likes and comments on your account. Here are some Insight types you need to understand in order to better use this Instagram Insight feature.
a. Content Analysis
This feature is one of the most important parts of Instagram Insight. The Content Insights feature in Instagram Business shows user activity and engagement with your posts on your posts or Instagram stories.
With this feature, you can see Instagram posts and stories sorted by reach, impressions, engagement, likes, followers, comments, saves and profile visits. This information is very useful for measuring what content is performing well so you can find out why and then reproduce it for future posts.
b. Event Insights
There's also data on Activity Insights. This feature includes interaction and discovery data. This engagement section shows actions taken on your business profile over the past week. Like profile visits and the number of clicks on the link you put in your profile.
You can also view data on clicks on contact, email and map buttons in this section. Later, in the Discovery section, which is also a part of this feature, you can see how many accounts your Instagram Business profile
Has been reached and the number of impressions (including how many times your post has been viewed, including repeated views from the same account). received last week.
c. Audience Insights
Finally, there is the Audience Insight feature. This feature shows demographic data about your business' Instagram account followers. Here you can see the breakdown of age, gender, and locations where users interact with your Instagram Business profile.
In this feature, you can also see the average time and day your profile gets the most engagement. This data is very useful for your business so you know when is the right time to upload the latest content.
4. Instagram Ads
The next feature of Instagram Business that is important to your business is Instagram Ads. This feature is the right tool to reach more potential customers. Thanks to this Instagram Ads feature, ads can be adjusted based on age, demographics, interests, behavior, etc.
You can target a more specific audience based on If you use this feature, your ad will appear on your target audience's Instagram timeline. You can also advertise in the margins of the viewer's Instagram story.
How to Create an Attractive Business
Instagram Business is a way to monetize Instagram that you can try. But there are a few tips you can do to make your Instagram business look attractive. Here is Qoala's review on how to create an attractive Business Instagram account.
1. Identify the Appropriate Audience
The first way you can do to make your Instagram Business account profile more attractive and visitable is to identify the appropriate audience. Before creating an Instagram Business account, try audience research as a first step. By using the right audience, your business performance can work more optimally.
2. Optimize Your Business's Instagram Bio and Profile
Instagram Business Bio can be filled with a maximum of 150 characters. Therefore, you should use it appropriately to make a good first impression with your potential customers who log in through your Instagram Business profile.
An interesting example of an Instagram Business bio is one that writes a statement about the product, benefits, value, or provides information about the promotion running.
3. Establish a Consistent Shipping Schedule
The way to create an attractive Instagram Business account is to deliver content consistently. We recommend creating a consistent content posting schedule. For example, let's say you upload content to your feed 3 times a week, and then upload at least one post to your story each day.
You can get the right time to post from the Instagram Insight feature. Once you create a content posting program, make sure you upload it consistently on a schedule so that your followers are always exposed to the product, so your product can be first in their minds.
4. Create Interesting and Interactive Content
Instagram is a very visual oriented social media. Therefore, you must be able to present visually appealing content. Also, be sure to make interactive content so that interaction can occur in the Instagram content you publish.
Ask about Instagram Business content ideas you can try, such as the target audience's product selection. You can also create content related to the daily life of your target audience, so you can make them feel closer to your work. Here are some Instagram Business content ideas you can try.
a. Repost Audience Photos or Videos
You can try to create content in the form of reposting photos or videos uploaded by the viewer so that engagement with the audience happens. This type of content is known as user-generated content or UGC. With this content, you can create positive interactions with your followers and customers on Instagram.
b. Create Occasional IGTV or Live Content
The next business Instagram content idea you can try is creating IGTV or Live content. Thanks to these two features, you can have a direct question-and-answer session with the target audience about the products or services you offer. You can invite relevant speakers or guest stars to make it more interesting.
c. Create Special Promotions and Giveaways
This method is very powerful to add followers quickly. You can create rewarded special promotions or giveaways for your business products or services. In addition to adding followers, giveaway content can also increase interactions in your Instagram Business account.
d. Enjoy Instagram Contacts Features
It can be said that this feature is new to Instagram, that is, Instagram Guide. This feature is used to combine content you've already posted. For example, if your business sells pastries, you can combine your posts about similar pastries in the Instagram Directory into one upload. This will make it easier for customers who want to learn more about your business.
5. Active and Interactive on Instagram Stories
Try to be active on Instagram Stories to make your Instagram business more interesting. You can create interactive Instagram Story content to increase the interaction on your business's Instagram profile. For example, you can create content about questions and answers or other content that invites audience participation.
6. Leverage Instagram Ads
You can take advantage of the Instagram Ads feature to reach a wider audience. This feature can be an alternative to help you market your product to a more specific audience. If you take advantage of the Instagram Ads feature, you can target audiences by demographic, interests, age, gender, and behavior.
7. Perform Content Analysis Periodically
The final way to make your Instagram Business more optimal is to conduct content analysis on a regular basis. You can use the Instagram Insight feature on Instagram Business to do this analysis. If you need more specific and complete data
You can also use the help of other social media analytics tools like Hootsuite Analytics, Iconosquare, Sprout Social, Bitly, Keyhole and more. You can use the results of this analysis to create more engaging and targeted audience content.
This is the way to create a business Instagram that you can try. With persistence and consistency, of course, you can develop your business well on Instagram. If you succeed later, remember to manage your income wisely. This is because you don't know how long the trend on Instagram can hold benefits as it is today, so careful financial planning is essential.
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